February 05, 2020
Design / Technology

About Kuflink

Kuflink is an established peer to peer lending platform offering services like IFISA, select invest and bridging loans. The firm is one of the leading platforms in the UK and are known for providing loans secured against UK properties.


Kuflink has an exceptional reputation as one of the UK’s leading peer to peer platform. But before our involvement Kuflink did not have a significant online presence. We were tasked to increase traffic and revenue by using cost-effective digital marketing strategy.

Website SEO Audit (Problems Identified by Sitedirect)

Before creating an SEO strategy, we first analysed Kuflink’s website to find out why they had non-existent online presence. The identified problems included:

  • Slow website speed
  •  Missing meta descriptions, headings, meta tags
  •  No ranked keywords
  •  Very high spam score
  •  Duplicate content
  •  Wrong URL structure
  •  Broken backlinks
  •  Less refer domains


Kuflink contacted Sitedirect to help them develop a long-term SEO strategy to increase their online traffic.
Key areas for focus:

⦁ Increase keyword ranking
⦁ Increase organic visibility
⦁ Fix development issues

⦁ Create quality backlinks
⦁ Decrease spam score
⦁ Increase domain authority

The Strategy


The first step of our Search Engine Optimization strategy was to understand the ins and out of our client’s business, their competitors and industry as a whole. The research that we conducted initially gave us a great understanding of competition in the peer to peer lending industry, SEO strategies that work well and what we can do for Kuflink to bring it to number 1 ranking in Google search engine result pages.

Keyword Strategy

On the basis of initial research and analysis we developed keyword strategy for Kuflink.
We Selected target keywords on the basis of following factors:

⦁ We analysed and investigated the average monthly search volume of the keywords related to Kuflink’s services. We dig deeper through our specialist software to discover which keyword phrases potential investors or borrowers were using to search for peer to peer platforms.
⦁ Another factor that we considered was competition and speed at which we could achieve number 1 ranking position for most searched keywords.

On-Page SEO Amendments

We did a detailed technical analysis of Kuflink’s website that included recommendations report being presented to Kuflink for their approval.
Our on-page SEO report included an analysis on each of the following points:

⦁ Meta titles
⦁ Meta descriptions
⦁ Title tags
⦁ URL structure
⦁ Alt text and title attributes
⦁ Sitemap

⦁ Page design
⦁ Page speed
⦁ Internal and external linking
⦁ Keyword density
⦁ Duplicate content checks
⦁ HTTP Checks

Link Strategy

Off-page SEO is the most important aspect of any SEO campaign. In short, in 2021 old-hat SEO techniques such as building large amount of low-quality links can no longer help you improve website’s ranking.
Our link strategy for Kuflink was based on best and latest SEO practices and revolved around building high quality backlinks that helped to improve website’s domain authority and its ability to rank in Google and other search engines.

Web Development

If you want to increase the traffic on your website and earn more revenue, first your website needs to be on Google’s first page. Secondly, your website design must be impressive and user friendly that encourages customers to get in contact with you.

Along with running a successful SEO campaign we also recommended a new website design. We developed a new design incorporated with best practices of conversion rate optimization in order to enhance the effectiveness of SEO campaign. We launched a new website design that lead to a significant increase in lead generated.


⦁ 24+ keywords on Google’s first page

⦁ 24+ keywords on Google’s first page